The Psychology Behind Mobile Wallet FosteringIncentives and benefits such as discounts, cashback and loyalty factors can be powerful incentives for mobile wallet adoption. Nonetheless, the exact aspects that drive mobile wallet fostering are still an enigma.Utilizing the stimulus-organism-response (S-O-R) theory as a theoretical basis, this researc… Read More

The Psychology Behind Mobile Budget AdoptionRewards and rewards such as discount rates, cashback and commitment points can be effective motivators for mobile budget fostering. Nevertheless, the specific factors that drive mobile budget fostering are still a secret.Utilizing the stimulus-organism-response (S-O-R) concept as an academic basis, this r… Read More